Big news for BER members: Bonita Springs-Estero REALTORS® is proud to be among the first MLS markets included in the launch of Realtor.com+. This new platform brings agents and clients into a branded, collaborative space where search, listings, and messages are all under one roof.
What Is Realtor.com+?
Realtor.com+ is a new collaboration platform that connects agents and consumers in a unified experience. It's designed to keep everyone in sync from the first click to the closing table. The platform combines the power of Realtor.com's industry-leading property search with tools that foster real-time communication between agents and their clients.
Connect
Build stronger relationships with clients through a branded, professional experience.
Collaborate
Share listings, saved searches, and updates in real time—all in one place.
Close
Keep transactions moving forward with streamlined communication from click to close.
Platform Features
Realtor.com+ offers a comprehensive suite of tools designed to elevate your role as a professional:
- Protected & Branded Environment: Clients search in an ad-free space where you are the only agent they see and can contact.
- MLS-Level Search Filters: Advanced search capabilities including "draw on map" and detailed listing criteria.
- Real-Time Client Insights: See your clients' saved listings, hidden homes, comments, property views, and search behaviors as they happen.
- In-App Chat: Instant messaging with clients and any co-buyers directly within the platform.
- Touring Solution: Clients can request property tours directly through the app, streamlining the showing process.
- Comprehensive MLS Data: Full data coverage including active, pending, and closed listings.
- Mobile & Desktop Access: Fully synced across all platforms—desktop web and mobile apps for iOS and Android.
How Clients Access Realtor.com+
Getting your clients started is simple:
🚀 Easy Setup for Clients
- You invite your client through the Realtor.com+ platform
- Your client accepts the invitation and logs into their existing Realtor.com account
- Their experience is automatically upgraded to the premium "+" version—no separate app required!
Once connected, clients receive real-time updates, can chat with you directly, and request tours—all in one place.
Team Collaboration
Working with a team? Realtor.com+ supports co-agent functionality. You can add other team members or partner agents to a client's feed, allowing multiple professionals to collaborate on a single client's home search.
💬 Your Elevator Pitch
"A smart home search platform designed specifically for my valued clients to find their way home—where we can collaborate directly and move quickly."
Why This Matters for BER Members
Being among the first markets included in the Realtor.com+ launch means our members will be at the forefront of this new technology. Here's what this partnership signals:
✨ Key Benefits
- Early Access: BER members will be among the first agents nationally to leverage Realtor.com+ with their clients.
- Branded Experience: Work within a professional, agent-branded platform that keeps you connected to your clients throughout their home search.
- Streamlined Workflows: Consolidate search, listings, and messaging into a single collaborative environment.
- Industry Recognition: Our participation reflects the strength and reputation of the Bonita Springs-Estero MLS.
✅ No Changes to Your Membership
This is a new benefit we're excited to bring to our members. There are no plans to remove any current membership benefits or raise prices. Realtor.com+ is simply another service we want to provide so you can get ahead in your business!
What Comes Next
This is just the beginning. We'll be sharing more details soon about:
📅 Upcoming Information
- Timing & Rollout: When and how BER members can start using Realtor.com+
- Training & Resources: Educational sessions to help you make the most of the new platform
- Feature Deep Dives: Detailed walkthroughs of the tools and capabilities available to agents
Stay tuned for additional updates as we get closer to launch. We'll provide all the information you need to hit the ground running.
Training & Support
We're here to help you get the most out of Realtor.com+:
- Live & Virtual Training: BER is scheduling training sessions to walk you through the platform.
- Knowledge Center: Access walkthroughs and guides at support.realtor.com/s/rdcplus
- In-App Support: Use the built-in "Support" button within the platform for immediate assistance.
Questions?
If you have questions about Realtor.com+ and what it means for your business, contact the BER office at support@Berealtors.org.