As of September 2, 2025, Bonita Springs-Estero REALTORS® (BER) members have a powerful new tool for managing property showings: BrokerBay. We are thrilled to introduce BrokerBay as a brand-new showing service option in our MLS, giving you more flexibility and efficiency in your business. Best of all, you now have the choice – you can continue using the familiar ShowingTime, start using the new BrokerBay, or even use both side-by-side for maximum exposure. This launch marks an exciting step in BER’s commitment to provide cutting-edge tools to our members and keep pace with the modern real estate landscape.
What is BrokerBay?
BrokerBay is often described as “the most advanced, streamlined, and user-friendly showing management platform available”. In other words, it’s a next-generation system that handles every aspect of scheduling and tracking showings in one place. BrokerBay was built to simplify and improve the showing experience for agents, clients, and brokerages alike. It boasts “an intuitive, user-friendly platform and an agile cloud ecosystem” that continually evolves with the latest technology. Unlike older showing systems, BrokerBay feels modern and fast, with a sleek interface that’s easy to learn.
One big benefit is that BrokerBay is integrated right into our MLS. A new BrokerBay button now appears in your MLS dashboard – click it to seamlessly access the BrokerBay system without a separate login. On your listings, a BrokerBay booking icon will appear (similar to the ShowingTime icon you’re used to), making it easier than ever for any cooperating agent to schedule a showing on your listing. Because BER is offering BrokerBay as a member benefit, there is no extra cost to use it – it’s included with your MLS subscription, just like ShowingTime. The bottom line: BrokerBay brings a fresh, efficient option for handling showings, while keeping the workflow within the MLS platform you use every day.
ShowingTime, BrokerBay… or Both – Your Choice
A key advantage of this rollout is choice. BER members are not being forced to switch from ShowingTime; instead, BrokerBay is added as an additional service. You have “the power to choose your showing platform: the familiar ShowingTime, the new BrokerBay, or both!”. In your MLS listing settings, you can enable either or both showing services on a per-listing basis. This means if you and your client love ShowingTime’s system, you can keep using it. If you’re excited to try BrokerBay’s features, you can enable BrokerBay. You can even run both simultaneously to ensure all other agents – no matter which system they prefer – can book your listings easily.
Offering two side-by-side services is about flexibility. Some agents may transition gradually to BrokerBay while still handling appointments via ShowingTime; others might jump in and use BrokerBay for everything. BER recognizes that one size doesn’t fit all, and our MLS will support whichever workflow you choose. This dual-option approach has been used in other markets as well. For instance, in the Kansas City region, brokers noted that BrokerBay’s platform communicates directly with Supra lockboxes and offers robust analytics, delivering “a really great experience for our agents” and subscribers.
At the same time, they allowed a transition period where agents could familiarize themselves with the new system. Here in Bonita Springs-Estero, you get the best of both worlds – you can continue with what you know and gradually explore BrokerBay’s benefits at your own pace.
Why BrokerBay? Key Features & Benefits
o, what makes BrokerBay special? Simply put, it’s a modern showing ecosystem packed with innovative features to save you time and delight your clients. BrokerBay “drastically reduces agent and staff workloads, empowers agents to do more deals, and thoroughly impresses clients, all from one central location.” Here are some of the standout features and benefits you’ll enjoy:
Smart Dashboards: Get real-time, at-a-glance information on all your showings and listings. BrokerBay’s dashboard gives a clear overview of upcoming appointments, new requests, feedback from past showings, and tasks that need your attention. You can even share client-facing dashboards – Smart Dashboards (even for your clients!) – so sellers can see showing schedules and confirmations in real time. This transparency keeps everyone informed and involved, enhancing your client’s experience.
Easy Booking Links: Say goodbye to back-and-forth phone tag. BrokerBay provides easy, one-click booking links and a modern booking dashboard on every listing. Cooperating agents simply click the showing icon and follow a streamlined workflow to pick a time. The system can auto-confirm based on your settings or send you a quick approve/deny request. It’s “one-click to schedule showings” – simple, fast, and efficient. Faster bookings mean more showings and fewer missed opportunities.
Mobile App Integration: BrokerBay’s powerful mobile app lets you manage it all on the go. The BrokerBay app (available for iPhone and Android) is “the way agents interface with their team, brokerage, and the MLS… from the palm of your hand”. You can get instant push notifications for new showing requests, confirm or deny appointments with a tap, and even open Supra eKey lockboxes directly within the app during a showing. This all-in-one mobile experience is a game-changer for busy agents in the field. No matter where you are, you’ll never miss a showing request, and you can keep your sellers in the loop in real time.
User-Friendly Design: BrokerBay was built by real estate professionals for real estate professionals, and it shows in the design. The interface is clean, modern, and easy to navigate. Agents in other markets have praised BrokerBay’s platform as “intuitive” and “user-friendly”. Tasks that used to require multiple steps or calls – like registering an offer, sending feedback requests, or setting up a multi-listing tour – are now straightforward and automated. Even if you’re not tech-savvy, you’ll find BrokerBay simple to use from day one. And because it’s cloud-based, the system updates continuously with new features (no manual upgrades needed). In short, BrokerBay’s design helps you work smarter, not harder.
Advanced Tools & Analytics: Beyond the basics of scheduling, BrokerBay comes with advanced capabilities to elevate your business. For example, you can create multi-property tour itineraries with ease – search and add multiple listings to a buyer’s tour, optimize the route on a map, and book all the appointments in one go. The platform also includes real-time market analytics: you can view live graphs and data on showing trends, compare neighborhood activity, and more. This kind of insight can help you advise sellers and buyers with up-to-the-minute information. BrokerBay also offers a modern client portal for sellers, where your clients can log in to confirm showings, see feedback, and sync their personal calendars. By impressing your clients with these tech-forward tools, you’ll solidify your value as a modern, efficient REALTOR®.
All these features come together in one ecosystem. Instead of juggling emails, phone calls, and separate apps, BrokerBay’s single platform handles it all – scheduling, notifications, confirmations, tours, lockboxes, and analytics. It’s “the most advanced, streamlined showing management ecosystem in the world”, and it’s now at your fingertips.
Training Opportunities and Next Steps
Excited to get started with BrokerBay? Training and support are readily available to ensure you can hit the ground running. BER has organized exclusive training sessions for our members. “Ready to see BrokerBay in action? Join our training to become a pro from day one!” the official launch video urges. In these training webinars, BrokerBay experts will walk you through everything – “from scheduling showings to leveraging BrokerBay’s smart tools”. You’ll learn how to configure your listings, set your notification preferences, use the mobile app, and more. Live Q&A is included, so bring your questions. Keep an eye on BER communications for the training schedule and registration links (also available on the BER website events calendar).
In addition to live training, there are plenty of self-help resources. BrokerBay offers 100+ tutorials and articles on their online Knowledge Base, covering every feature in detail. There are also quick video tutorials for common tasks like booking a showing and adding showing instructions. We encourage you to explore these resources – they’re there to make your life easier! If you ever need technical support, you can reach BrokerBay’s support team directly via email or phone (7 days a week). And of course, the BER Help Desk is always available to assist our members with MLS integrations and questions.
Next Steps: It’s time to activate your BrokerBay account (if you haven’t already). The activation is simple: log in to the MLS and click the BrokerBay button, then follow the prompts to verify your contact info and set up your profile. Don’t forget to download the BrokerBay mobile app on your phone and log in – this will ensure you receive instant notifications about showings. Finally, start configuring your active listings in BrokerBay: add your showing instructions (so that buyer’s agents know what to do) and double-check that your availability settings are correct. Taking these steps now will set you up for success. As the launch video’s call-to-action put it: “Don’t wait – log in to the MLS, click the BrokerBay button to set up your account, and start experiencing a better way to manage showings. BrokerBay is ready to transform how you do business!”.
Early Testimonials from Other Markets
BrokerBay has already been adopted in many major markets across North America, and the feedback from agents has been overwhelmingly positive. Many REALTORS® have reported significant efficiency gains and smoother workflows after switching to BrokerBay. For example, the Kansas City Regional Association of REALTORS® highlighted that BrokerBay “streamlines agent and staff workloads, empowers agents to do more deals, and thoroughly impresses clients, all from one central location”. In practical terms, agents there found they were spending less time on the phone and more time closing deals, all while providing a better experience to their clients.
Association leaders also praise the platform. Heartland MLS President Alex Goering noted that the decision to bring in BrokerBay was about delivering a superior agent experience. “We realized that we could provide a really great experience for our agents because Supra and BrokerBay can communicate with one another,” Goering said, referencing the seamless lockbox integration, “There were also a lot of really great data analytics that were built into the BrokerBay system, and we recognize that that would be a really great experience for our subscribers and our participants.” This kind of integrated, all-in-one approach is exactly what today’s tech-savvy agents appreciate.
Even before launch, interest in BrokerBay was driven by agent demand. In Memphis, the REALTORS® association surveyed members and “many of you asked for showing service options, and we listened!”by choosing BrokerBay as the new solution. Now those members are enjoying the benefits of a more modern showing scheduler. Agents in markets like Dallas-Fort Worth have quickly adopted BrokerBay as well, with one brokerage noting that it’s “the professional appointment service used by most agents” in their area – a testament to its popularity.
Perhaps the best endorsements come from everyday users: agents who say BrokerBay has simplified their lives. They report faster confirmation times, less clerical work thanks to automation, and happier clients who love the timely communication. “It’s so much easier to schedule and manage showings now,” is a common refrain we hear. Brokers also appreciate the robust admin tools and analytics that help them track office activity and market trends at a glance. These testimonials from our peers in other regions give us confidence that BER members will love BrokerBay once they start using it.
A Commitment to Innovation and Service
The launch of BrokerBay at BER isn’t just about a new software tool – it reflects our association’s broader commitment to continually enhance member services. In a fast-evolving real estate industry, staying competitive means embracing modern technology that can raise your productivity and professionalism. BER wants to ensure our members have access to the best-in-class tools available. By adding BrokerBay alongside ShowingTime, we’re expanding your toolkit in a significant way. It’s part of our mission to help you “uplevel your business” and deliver exceptional service to the public.
BrokerBay’s introduction is also about keeping pace with the expectations of today’s buyers and sellers. Modern consumers are used to convenience and transparency in everything – including how their home showings are scheduled and managed. With features like client dashboards, instant notifications, and mobile accessibility, BrokerBay allows BER agents to provide a tech-forward, seamless experience that will impress clients and set us apart. We’re embracing innovation so that you, our members, can stay ahead of the curve.
Finally, this launch underlines BER’s focus on growth and support. We are investing in platforms that help grow your business, save you time, and reduce friction in daily tasks. BrokerBay joins a suite of member benefits we’ve rolled out in recent years, all aimed at helping you succeed. We encourage every member to take advantage of these offerings. As always, if you have questions or need help, BER is here for you every step of the way. We believe BrokerBay will become an indispensable part of your toolkit, and we can’t wait to see how our members leverage it to further their success. Welcome to the future of showings with BrokerBay!
