Voting has closed, and the results are in. The membership of Bonita Springs-Estero REALTORS® has voted decisively to approve the name change proposal, marking the beginning of a new chapter as the Coconut Coast Organization of REALTORS® (CCOR).
Official Vote Results
The vote concluded on January 15th at 12:00 PM. Results combine the online voting period with the final ballots cast in-person during the special meeting at the Spring Run Golf Club. The proposal passed with a strong majority exceeding the required threshold.
Total Ballots Cast: 147 (110 YES / 37 NO). Thank you to every member who participated—whether you supported the proposal or not. Your engagement is what makes this association member-driven.
Voting Timeline
Participation was strong throughout the online voting window. The final increase in the chart below represents the ballots cast in-person at the Spring Run Golf Club event after online voting closed.
✨ Benefits of the Name Change
We can finally reflect who we actually serve, which is ALL of Southwest Florida (Bonita Springs, Estero, Naples, Fort Myers, Cape Coral, Marco Island, Sanibel & Captiva, Lehigh Acres, Babcock Ranch, Punta Gorda, and more).
Many times in the past, members have heard: "You're a BER agent. You can't list my Naples or Fort Myers property." This name helps consumers understand that your expertise and access extend far beyond city limits.
By removing artificial boundaries, we invite collaboration and membership from the broader region, strengthening our advocacy and voice.
📜 How We Got Here
Why "Coconut Coast"?
This change is about more than just a name; it's about accurate representation.
Reflecting Our Region's Identity
Coconuts were introduced to our area in the late 1800s and historically included coconut and pineapple
farming. While no longer a commercial crop, the coconut remains a recognizable symbol of our local
lifestyle—influencing landmarks like Coconut Point and Coconut Road that connect us.
Eliminating Confusion
Our market has expanded beyond the strict municipal boundaries of "Bonita Springs" and "Estero." By
adopting a regional identity, we remove geographic limitations that can create confusion for consumers
and barriers for members, while avoiding conflicts with neighboring associations who have their own
defined jurisdictions.
What Doesn't Change
Members love clarity more than celebration. Here is what remains the same:
- Your membership benefits, services, and staff support
- Our commitment to education, advocacy, professionalism, and community
- Our local roots in Bonita Springs and Estero
- Your dues and your day-to-day member experience (no immediate changes tied to the name itself)
📅 What Happens Next (NAR Process)
- Submit the official name change application to NAR (immediate).
Our association executive will complete NAR’s online application and upload the documentation required for review. - Upload required documents (immediate).
This includes:- Minutes from the meeting authorizing the name change
- The Agreement to Use the Term REALTOR®, signed by our President and Secretary
- NAR notice + review period (timing varies).
NAR’s published procedure includes a notice process and a formal pathway for objections and dispute resolution if any are raised. - Approval + execution of the REALTOR® name agreement.
If approved, NAR executes the REALTOR® name agreement and returns a copy for our official records. - Brand rollout & member-facing launch (after approval).
Once NAR approval is in place, we’ll roll out updated branding—website, communications, signage, and materials—along with clear guidance for members.
How to refer to the new name right now
Until NAR approval is finalized, we will continue operating as Bonita Springs-Estero REALTORS®. During the transition, you may see references such as “Coconut Coast Organization of REALTORS® (CCOR) — pending NAR approval” in our communications so members and partners are not confused.
What to Expect Next
- Updates as the NAR application moves through review
- A clear “go-live” date once approval is confirmed
- New logo/brand standards for consistent use
- Website and email updates (with redirects so nothing breaks)
- A member toolkit (graphics, wording, FAQs) so everyone can communicate clearly
Common Questions & Answers
Are we abandoning Bonita Springs and Estero?
Absolutely not. They remain the heart of our association. Our office location, community involvement,
and commitment to these cities remain unchanged. We are simply celebrating the broader region they
anchor.
Why is this change necessary?
We aren't changing who we are—we are accurately reflecting who we have become. Many members serve
clients in areas like Estero Lakes, West Bay Club, and Coconut Point that don't identify as strictly
"Bonita Springs" or "Estero." A regional name removes artificial barriers to membership and influence.
Does this affect our history?
Tradition matters. That is why we waited until our 60th anniversary—a milestone that honors our history
while embracing the future. We are not erasing 60 years of success; we are building on that foundation.
Will dues increase because of this?
No. The rebrand budget was carefully planned and approved as an investment in our infrastructure. It
does not reduce our commitment to education, technology, or member services.
Thank You
Thank you to the members who attended Q&A sessions, provided feedback, and took the time to vote. We also want to recognize the volunteer leaders and staff who helped guide this proposal from discussion to decision. Special thanks to Past President Adam Ruud for his dedication throughout this process.
Questions about the transition? Contact the association office at Info@bonitaspringsrealtors.com.